Released on: September 23, 2008, 6:10 am

Press Release Author: Deepak Gupta

Industry: Advertising

Press Release Summary: From the ancient time Indian tradition, arts, culture, music
and tourism have always been attracting the foreigners due to which our culture has
been respected globally. Like the cultural world, corporate world also rated India
as great opportunity to work. In last few years art field has changed quite rapidly
and the artists from both India and abroad are attracted to work together and share
their cultural heritage which is a great sign for art and artists.

Press Release Body: From the ancient time Indian tradition, arts, culture, music and
tourism have always been attracting the foreigners due to which our culture has been
respected globally. Like the cultural world, corporate world also rated India as
great opportunity to work. In last few years art field has changed quite rapidly and
the artists from both India and abroad are attracted to work together and share
their cultural heritage which is a great sign for art and artists.
Collaboration of Indo-British art is the painting exhibition 'British Art in India
with Friends' organised by Studio Vasant in association with MKC Roko Cancer
Charitable Trust and Xross PolyNation at their gallery premises. The exhibition has
paintings by Graham Clarke (An ambassador of Kent), Nick Tidnam (RBA), Brian Lewiss,
Tikki Gullands, Mike Hutchings, Cas Holmes, James Hornton (VPRBA) (British Artists)
and Victor Vijay Kumar, Alka Raguvanshi, Manoj Mantra, Sangetha K Murthy, Baljit
Chadha, Kota Neelima, Indu Tripathy, Prince Chand, P.K. Roy, Ravi Gill, Sanjib Saha
(Indian artists). Proceeds from the sales will be equally shared with MKC ROKO
Cancer Charitable Trust, India.
The exhibition was inaugurated recently by the renowned Kathak Exponent Smt. Shovana
Narayan. On this occasion Herbert Traxl, Kota Neelima, Pawan Khera, Alka
Raghuvanshi, Victor Vijay Kumar, Baljit Chadha, Manmohan Chadha, Isha Bhandari (Roko
Cancer Charity), Jagmohan Singh (Secretary General, NRI Institute), J.P. Singh,
Vigyan Vrat, Lala Ramanand, young artists Shiwani Kashyap & Sonia Kashyap along with
many others were also present there.
ROKO CANCER MEANS STOP CANCER
The trust was launched at London by Chawla Family in the memory of Mr. APS Chawla’s
wife, who lost her life to breast cancer at a very early age. The core vision behind
the trust is to bring awareness of breast cancer among women and to provide early
detection, leading to treatment wherever possible. Mr. Chawla is working with Cherie
Blair, Baroness Amos, Baroness Verma, Lord Karan Billimoria, Lord Dholokia, Keith
Vaz, Geoff Hoon, Sandra Howard, Sarah Kennedy and many other prominent dignitaries
in UK to highlight the disease among ethnic minorities. The Trust has launched
India’s first fully equipped Mobile Breast Cancer Detection Unit for the women
living in the semi urban and rural areas of India. The Trust provides free
mammography and ultrasound to the women in the detection camps with the results on
the spot. The Trust has the medical support of leading hospitals in India.
An effort that voiced its appeal loud and clear “Roko Cancer” - It could happen to
you. The movement gained momentum soon and as volunteers and cause driven partners
joined hands globally, Roko Cancer’s clarion call started reaching out its buzzword
of “awareness” to the farflung rural and semi urban areas of India, at a fast and
furious pace. A first ever Mobile Cancer Detection bus that takes a journey for a
cause through the tough terrains of Punjab, Delhi, Andhra Pradesh and soon M.P and
Maharashtra, has in a short span touched a figures that is nothing less than
remarkable. It inspires an undying spirit of waging a war against ignorance towards
Breast Cancer Globally. The mission of the trust is to launch a number of detection
units in every state of India. The Trust has also initiated campaign in Pakistan
whereby the Mobile breast cancer detection unit will travel to Pakistan for three
months in association with a Breast Cancer Charity in Pakistan to do free awareness
and detection camps for the women. The unit will also travel to other South Asian
countries in the near future.


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